|Posted by Administrator on February 6, 2013 at 10:55 AM||comments (0)|
Six-time Grammy winner Taylor Swift this week spends her third consecutive week at #1 on the Billboard Mainstream Top 40 chart with “I Knew You Were Trouble.”, from her 5+ million-selling current album RED. “Trouble” is also at #4* and climbing Billboard’s Hot AC Chart.
A worldwide smash, “Trouble” reached #1 this week in the UK, where Taylor’s album RED was just certified Platinum. “Trouble” has also reached #1 on the radio airplay charts in Canada, Australia, New Zealand, and Denmark, and is Top 10 in countries spanning four continents. “Trouble” has been certified 4X Platinum in New Zealand, 3X Platinum in the U.S. and Canada, and is Platinum or Gold in South Africa, the UK, Norway and Ireland. Released on Big Machine Records, RED has been certified 4X Platinum in the U.S. for sales in excess of 4 million albums, and has worldwide sales topping 5.4 million.
At Country radio, “Begin Again” is at #8* and climbing Billboard’s Top 10, with more than 26 million audience impressions this week alone. “Begin Again” is at #1 on the Great American Country Top 20 Video Countdown, is at #3 at CMT, and is Top 10 at radio in Australia and Canada.
Taylor has landed the coveted show-opening performance slot on this Sunday’s 55th Annual Grammy Awards, airing on CBS at 8 p.m. ET / PT. Taylor is nominated for three awards, including Record of the Year for “We Are Never Ever Getting Back Together.”
Taylor was just in Europe last week for performances on the NRJ Music Awards in France and the 40 Principales Awards in Spain, where she took home the Best International Artist trophy.
Due to high fan demand, Taylor continues to add shows to her upcoming RED Tour, which kicks off on March 13th in Omaha, Nebraska. The RED Tour will now include 13 stadium stops, for a total of 66 shows in 47 cities in 29 states and 3 provinces in 2013. A complete listing of tour dates, including future onsale information, is available at www.taylorswift.com.
|Posted by Administrator on January 28, 2013 at 11:55 AM||comments (0)|
Taylor Swift announced a forthcoming partnership with Diet Coke via her YouTube page.
Ad Age reports it is yet unclear if the 23-year-old singer is expected to appear during the company’s Super Bowl campaign, however she is expected to “become a brand ambassador of sorts,” even beyond TV spots.
The Diet Coke deal follows the singer’s Cover Girl partnership, in addition to campaigns with Sony, American Greetings, Elizabeth Arden, Papa John’s, Target and Keds.
Swift’s brand appeal comes from her strong claim to younger demographics with over 23 million followers on Twitter and 38 million Facebook followers. Although the YouTube channel she announced the partnership on has almost 1 million subscribers, her VEVO channel has nearly 2.6 million subscribers.
|Posted by Administrator on January 25, 2013 at 11:40 AM||comments (0)|
Taylor Swift will be featured in marketing campaigns by Disney and Keds.
For Disney Parks’ ongoing Disney Dream Portrait series, she stars as Rapunzel in an image by legendary photographer Annie Leibovitz. The advertisement can be seen in upcoming issues of Vanity Fair, InStyle and People.
Additionally, Keds is deepening its relationship with Swift, who will be the face of a new girl-power marketing campaign by the shoe company. The “Bravehearts” initiative encourages young females to be courageous, independent, confident, optimistic and unique. A dedicated website will debut soon at bravehearts.com. According to the New York Times, the campaign’s budget is estimated at $20 million.
Swift first partnered with Keds in October around the launch of her album Red, and the company released a special pair of red sneakers.
Digging further into Swift’s appeal as an endorser, the NYT reports her unusually high Q score, which ranks celebrity appeal. Swift scores a 24, compared with 17 for the average celebrity and 16 for the average female singer. For younger demographics, her Q score increases. It is 26 for females ages 13 to 24, and 45 for children ages 6 to 12.
|Posted by Administrator on December 20, 2012 at 2:00 PM||comments (0)|
Taylor Swift is the second highest paid woman in music according to the latest report from Forbes. She grossed $57 million between May 2011 and May 2012, and is the only country star on the top 10 list.
Significantly contributing to Swift’s coffers were her tour, which reportedly raked in about $1 million per night before expenses, and major marketing partnerships with CoverGirl and Sony.
Barely edging out Swift for first place is Britney Spears with $58 million, followed by Rihanna in third place with $53 million. Touring, endorsements, and fragrances boosted their income.
See the complete list and methodology here.