|Posted by Administrator on May 7, 2013 at 12:40 PM|
With Tim McGraw’s latest single featuring guest appearances by some of music’s hottest stars, Taylor Swift and Keith Urban, there was much to be expected from the “Highway Don’t Care” music video reveal, yesterday.
Directed by Shane Drake, the dramatic twist takes a completely different angle as some may have expected. It raises awareness for the dangers of distracted driving.
“The first impetus of this idea came from my daughter, who is 16-years-old and got her driver’s license today,” said McGraw. “We didn’t start out to turn it into a public service announcement, but as it developed and I started realizing that I have two teenage daughters, I didn’t mind being preachy.”
The event was broadcast live around the world from Nashville’s Belcourt Theater, as the first-ever music video debut via a Google+ hangout session.
Audience members included guests from Vanderbilt’s LifeFlight team featured in the video, in addition to industry, fans and students from Cookville High School who were honored for educating of the dangers of texting and driving.
Watch the 30-minute chat here.
McGraw hit the road this past weekend (April 2) with his Two Lanes of Freedom Tour, which is expected to run throughout the summer with Brantley Gilbert and Love and Theft. By the end of the tour, McGraw will have given away a customized 2013 Dodge Challenger SRT and will continue the HomeFront program, awarding mortgage-free homes to 31 veterans in need.
Check out the official video for "Highway Don't Care" here.